“We outside all 2024!!!”
Bad Gal RiRi is making waves once again with her massive Fenty brand, securing a top-tier partnership with the 2024 Paris Olympics and Paralympics. This collaboration highlights the significance of the Paralympics, which can greatly benefit from A-list affiliations like Rihanna’s.
The news broke on Thursday (July 18) when the “Pour It Up” singer took to Instagram to announce the big news. She captioned the post, “Tried to tell y’all… we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games, baby!!! #FentyxParis2024.”
This partnership follows the recent launch of Rihanna’s highly anticipated haircare line, “Fenty Hair,” which debuted last month. The new addition to her Fenty empire has already made a significant impact on the beauty industry. “You know how much switching my hair up matters to me. I’ve had almost every texture, color, and length, from weaves to braids to natural,” Rihanna shared, giving insight into Fenty Hair.
Fenty Beauty shows no signs of slowing down, with reported revenues of approximately $1 billion in 2022. The brand remains a significant contributor to Rihanna’s wealth, which Forbes estimated at $1.7 billion in 2021.
By AlizeLaVie 07/19/2024
